Property investment platform Shojin has launched a secondary market offering, in an effort to improve liquidity and lower barriers to entry for would-be property investors.
While the platform’s minimum investment threshold is £5,000, the minimum investment ticket size for the secondary market will be £100. Shojin said that it hopes this will enable more people around the world to create wealth by fractional investing.
“As a business, we are always looking for new ways to lower the barriers to entry to property investment,” said Jatin Ondhia (pictured), chief executive of Shojin.
“The introduction of a secondary market not only brings a larger number of prospective investors into the fold, but it means they can access the market with a lower initial investment, while simultaneously increasing liquidity for existing investors.”
Shojin’s secondary market will function “in a peer-to-peer format, like Ebay”, a platform spokesperson said.
Investors can list their investment on the market, setting the number of units they are looking to sell and at what price. The buyer and seller can then negotiate directly through offers and counter-offers to come to an agreeable price.
The new market launch follows a period of growth for Shojin. Earlier this year, the platform raised £3m from a global pool of investors, which valued the company at £49m.
The property investor also closed its first non-UK real estate investment in Malaysia this year, as it seeks to expand globally.
“Adding new investment opportunities to our platform is extremely exciting for us,” added Ondhia.
“As a business, we’re at an important inflection point within the real estate investment space. Having made our first investment outside of the UK and with substantial resources in place, we’re ready to continue with our global expansion plans.”