Railsbank has rebranded to Railsr as it sets its sights on creating deeper embedded finance experiences.
Railsr is focussing on accelerating digital transformation, growing consumer demand for experiences and the ongoing evolution beyond banking-as-a-service to deeper embedded finance experiences, a market estimated to be worth around $800bn (£682.69m) of revenue globally.
“In our fast-moving world of amazing customer experiences, the finance industry has failed to evolve,” said Nigel Verdon, co-founder and chief executive of Railsr.
“We’re ‘experience natives’ thinking differently to deliver positive disruption.
“As the world’s leading embedded finance experiences platform, running on Railsr helps brands put customers at the heart of their business by leveraging finance as a core engagement tool to deepen relationships, create relevance and generate revenue. We’ve changed our name to Railsr, and we’re making finance a phenomenal experience.”
“The world has reached an inflection point. A time of radical digital transformation. Running on Railsr helps our customers drive relationships, relevance and revenue with their customers.
“We’re here for every step of their embedded finance experiences journey from prototyping through to launching and, ultimately, scaling globally.”
JustUs’ sister company Moneybrain has previously announced it will use the Railsbank open banking platform to facilitate its US expansion.