Start-up launches to help firms onboard financially excluded customers
A new fintech start-up has launched to help firms onboard potential customers who fail to pass traditional credit scoring models.
Leeds based PrinSIX Enterprise Platform will partner with firms across a range of sectors, including financial services, utilities and telecoms, to improve inclusion by better onboarding potential customers who may fail credit scoring.
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The platform works by assessing applicants through personalisation, making every element the onboarding journey relevant to them.
It said this reduces the time every applicant has to spend in the process and increases the level of customer insight, leading to greater conversion and acceptances.
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“We have spent two years building the PrinSIX platform, based on our own experience and frustration of seeing so many excluded from financial and other services, simply due to the formulaic approach to assessments that treat everyone the same and fail to properly understand the complexity of people’s lives,” said Julian Graham-Rack, founder and chief executive of PrinSIX.
“Seeing the platform’s benefits to the more vulnerable through our launch customer KCOM, we are excited at what lays ahead, and the way that we can genuinely help in addressing the inclusion challenges faced by too many in society.”