CrowdProperty has joined the Financial Intermediary and Broker Association (FIBA) as a lending partner and appointed Sonia Mann as its new head of intermediaries.
Members of FIBA can now access the peer-to-peer lending platform’s development finance offering for property development projects to small- and medium-sized enterprise housebuilders.
Meanwhile, CrowdProperty has hired Mann to support the platform’s distribution strategy over the next few years, including its aim of reaching £500m lending per annum by 2025, with support from regional business development teams in the north, Midlands and the south.
Mann has over 20 years of experience in relationship management for high street and specialist lenders.
She joins from First 4 Bridging where she was a key account manager. Prior to that was a corporate relationship manager at Together, and before that she was a relationship manager at Santander UK.
“We recognise that the broker channel is vital to the continued success of our business and have invested heavily in the team to support this,” Damon Walford, chief commercial officer of CrowdProperty, said in a blog on the platform’s website.
“The appointment of Sonia has come at a key time for the business – having had a very successful 2021, we look forward to leveraging the team’s expertise in delivering our strategy.
“Our ability to leverage our understanding of cashflows and timings in the property development area, as well as raising facilities to support projects, means we’re well-placed to support ambitious property professionals in delivering their ambitions.”
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“CrowdProperty’s expanding distribution network means the business will partner with key brokers in order to increase the probability of completion success for property developers,” Mann said in the blog.
“We provide bespoke terms, working with the broker and client to make the deal fit – I’m excited to bring my experience to drive this growth.”