EasyMoney has launched a new app for investors, which is available now on both Apple and Android devices.
The app was developed in response to investor demand, and it is part of the peer-to-peer platform’s plan to make its service as user-friendly as possible.
“It’s always been on the on the roadmap, pretty much from day one,” says Jamie Learmonth, chief technology officer at EasyMoney.
“It became a priority internally once the demand became apparent. This year we saw half our investors visiting our website on a mobile device”.
“We wanted to first get people using our service on the web and then we started to see how many of those people were actually visiting the website on their mobile. We took that user feedback and used that to develop a much simpler mobile experience through the app.”
Learmonth has been with EasyMoney since the platform’s inception in 2017, and he says that an app launch was always part of the plan for the P2P lending platform.
When designing the app, Learmonth and his team aimed to bring at least 80 per cent of the website’s functionality to the app and to make it as intuitive as possible.
They noticed that a number of EasyMoney customers were in the habit of checking their balance multiple times a day, so the app was designed to allow users to view all of their account information and balance at a glance.
“One of the common pieces of feedback we received was people get frustrated if an app doesn’t provide all the functionality that they use regularly, and they have to keep going back to the web to do something,” Learmonth explains.
“So it became key for us that we wanted to maintain as much functionality as we have on the web as possible on our mobile application.”
This means open banking integration, at-a-glance account details, investing, withdrawing and a speedy sign up process for new investors who may be accessing the platform for the first time via a mobile device.
The platform is focused on making its app the best in the business, for new and existing users alike.
“In general, the fintech and finance space have moved more and more towards mobile, where traditionally you might have said that people prefer to handle their financial affairs on a computer,” Learmonth explains.
“But now, people expect your service to be very easy to use via a modern mobile app to even remain relevant. We’ve spoken to some younger investors who actually choose their providers based on the quality of their mobile apps.”
Going forward, EasyMoney aims to provide more transparency and to give its users more control over their finances. More product launches are planned, along with the platform’s seasonal cashback offers.
In the meantime, the EasyMoney app can be found in the App Store and on Google Play where it is free to download and easy to use.