Former director of intermediaries at peer-to-peer lender Assetz Capital Damien Druce has joined Black & White Bridging as commercial director.
Druce (pictured), who has had senior roles at bridging lender Castle Trust and former P2P platform LendInvest, spent two years at Assetz Capital before working as a consultant.
He will now lead growth at Black & White Bridging, which aims to become a nationwide lender after rebranding from regional lender Bath & West Finance.
Druce will work with Martyn Smith, who founded Bath & West Finance in 2013.
“I am delighted to be joining Black & White Bridging, the new identity of Bath & West Finance,” said Druce.
“Martyn and I intend to take the best of an already respected short-term lending brand and build on those foundations to create a national presence and bring our particular style of bridging to a wider audience.
“While there are many new lenders in the sector, not one of them brings the level of proven service standards and intimate knowledge and experience of the sector that Black & White does.”
“Black & White Bridging is committed to the intermediary sector and while advisers have access to an astonishing range of lenders, old and new, the simple truth is that few of them are able to match the expectations of the broker market on a consistent basis,” said Smith.
“Black & White intends to change that perception by offering introducers a service that delivers on every level with no grey areas and will ultimately set the bar for excellence for the future.
“I am delighted to welcome Damien formally to Black & White Bridging, working alongside me to raise the profile of the new brand and develop our proposition to brokers.
“With his passion for short-term lending, allied to our collective experience in this space, Damien will occupy a central and pivotal position in the new business.
“In taking our brand to market, he brings a deep appreciation of what brokers want from a lender, which will be central to our approach. His experience will be invaluable in shaping our offering both now and in the future.”