More than three quarters of Brits would refuse an investment opportunity if it did not meet their moral code, research claims.
A survey by comparison website SaveOnEnergy found 78 per cent of British investors would not invest against their personal beliefs, though 22 per cent would if it led to a higher return on investment.
Another 61 per cent described global warming and climate change as the environmental issue that businesses should most pay attention to in 2021.
The research also found there are an average of 111,120 online searches every year for sustainable investments in the UK.
The most popular search within this was for environmental, social and governance investment at 33,000.
It comes as chancellor Rishi Sunak last year unveiled plans to issue the UK’s first ever sovereign green bond to help the UK meet its 2050 net zero target and other environmental objectives.
There are already ways to support clean energy projects in the peer-to-peer lending and crowdfunding space.
Abundance has worked with councils to provide community municipal bonds that support renewable energy projects in a local area.
Some alternative lenders such as Downing Crowd, Folk2Folk and Crowdstacker already offer green energy investment opportunities.