MarketFinance has launched its first television advertising campaign featuring its own customers.
The advert from the alternative business loans and invoice finance provider will be aired on Sky TV channels, featuring MarketFinance borrowers such as a hairdresser and café owner.
The 30 second advert said MarketFinance has helped businesses with £2bn of funding since 2011 and highlights its accreditation for the coronavirus business interruption loan scheme (CBILS).
“Applying is short and simple, there are no obligations and hidden fees and nothing to pay for 12 months,” the advert said.
“We could help you get the funds you need quickly so you can get back to running your business.”
The lender said “it was a blast” to make its small screen debut.
“We’re extremely proud to have been able to help small – and medium-sized enterprises get through this curve ball of a year that none of us saw coming,” MarketFinance said in a blog post.
“We’ve seen inspiring pivots, late nights and leaps of faith from our customers.”
It comes after the CBILS deadline was extended until the end of January 2021.