FUNDING Circle has launched a new TV advertising campaign for 2020 featuring a singing baby and an Alice Cooper track.
The peer-to-peer business lender’s previous advert featured Captain Galactic and friends soaring through the skies to represent various firms that are supported via the platform.
The new ad focuses on a baby singing the chorus to Cooper’s 1984 song I Am The Future in its cot as a metaphor for how business owners see their enterprises.
“Set in an ordinary UK city, dawn is breaking and we see a small baby waking up for the new day,” Funding Circle said in a blog post explaining the ad.
“Wriggling in its bed to the sounds of the Alice Cooper track, I am the future, our baby does something no-one expects a small baby should be able to – breaks out into a show-stopping version of the song.
“We know that for many business owners, their business is their baby and just like our baby they have the potential to go further.
“We believe small businesses in the UK really are the future. We see them creating jobs, helping communities and driving our economy forward.”