THE APPRENTICE contestant Jackie Fast (pictured) has joined peer-to-peer lender The Money Platform’s board of directors.
Fast appeared as a candidate in the last series of BBC’s The Apprentice, lasting until week nine. She is also chairman of the European Sponsorship Association Awards.
She previously built and sold an agency, Slingshot Sponsorship, and speaks at public events on entrepreneurship, shifting consumer trends, influencer marketing, sponsorship sales and activation, and diversity in business.
The appointment of Fast comes after The Money Platform in February pivoted its focus to millennials, which its chief executive says are an underserved segment of the lending market.
“Jackie’s experience in quickly scaling startups combined with her expertise in the shifting buying patterns and brand advocacy of millennials brings a completely new approach to how we will grow,” Joshua Graham, chief executive of The Money Platform said.
“We are thrilled to have her leadership and voice to our board as we endeavour to disrupt the financial industry and provide better services to those that need them most.”
The Money Platform’s loan sizes range between £250 and £1,000. It aims to provide an affordable alternative to costly payday lenders, offering average daily interest of £3.50 on a £500 loan.
“The Money Platform has a clear and streamlined digital solution to a growing problem of short term financial support for thin credit people within the United Kingdom,” said Fast.
“This predominantly affects millennials due to their increased ability to job-hop and the growing age of new homeowners.”