CROWDCUBE has unveiled its new “Funding the Wonderful” rebrand, which aims to shine a light on ambitious businesses wanting to leave a mark on the world.
Crowdcube said on Tuesday that many of the businesses fundraising on its platform have a purpose beyond the next customer or sale, and want to build meaningful relationships with their communities and make a “real difference in the world”.
It said the rebrand highlights the commercial benefits of turning businesses’ supporters into shareholders, including increased engagement, loyalty, advocacy and spending.
For example, money saving app Chip’s 9,408 shareholders are four times more likely to refer a friend and five times less likely to churn, Crowdcube said.
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“The reasons Europe’s top entrepreneurs use Crowdcube have evolved as people increasingly search for businesses that they can believe in,” Luke Lang, co-founder and chief marketing officer at Crowdcube said.
“They don’t just want to buy from a business, they want to buy into it. Funding the wonderful is about fuelling the next generation of businesses who want to leave their mark on the world and bring their customers on that journey.”
Crowdcube will support the rebrand with a television campaign in 2020. It is being launched in partnership with Channel 4’s Commercial Growth Fund, which aims to capture future advertising budgets by investing in today’s start-ups.
Crowdcube said that its revenues increased by 39 per cent to £3.72m in the first six months of the year compared to the same period in 2018. £103.4m was pledged to companies raising capital through the platform.
Read more: Crowdcube secures £8.5m in funding round