ZOPA has revealed the top 20 treats that Brits spend their money on during the summertime, and the top scoring treat is…..chocolate.
According to Zopa’s Ice Cream Index, buying a bar of chocolate makes Britons happiest relative to price, while the top 20 is full of comfort foods such as Oreos, Yorkshire pudding, a Cornish pasty, vegan ice cream, and a chip butty.
Giving £1 to charity was the second most popular summer spend, while popular drinks such as coffee, coke and Guinness also made it into the top 10.
In fact, 13 of the top 15 summer treats were food and drink related, with local delicacies doing better among people who live in their respective regions.
“Even the widely loved Yorkshire pudding made Yorkshire people 10 per cent happier than people from anywhere else,” Zopa said.
When food and drink were eliminated from the top 20, experiences and lifestyle adjustments appeared to dominate, with items such as a paint brush, a cook book, tickets to a music festival, and an indoor plant all making the top ten.
The peer-to-peer lender has been using its Ice Cream Index to understand the spending priorities and money concerns of Britons up and down the country.
Zopa asked people to consider 100 summertime spends and give them a happiness rating out of 1,000. The scores were weighted alongside the cost of the items to reveal summer’s top ‘feelgood’ item. Item scores were also influenced by how long it took people to decide; hovering over an item for a long period of time led to a lower score.
“The top 20 shows that it’s truly about the little things in life that give us the biggest feel good factor during the summer months,” said Zopa.
“With tasty favourites and items such as ‘a book’, ‘a home-cooked family meal’ and ‘cocktails at happy hour’ scoring much higher than ‘a high-tech drone’ and ‘a holiday in New York’.”