Ablrate sponsors cycle challenge to raise funds for cancer charity

ABLRATE is sponsoring a peak performance coach who is planning to cycle from John O’Groats to Land’s End, to raise money for a cancer charity.

Jean-Pierre de Villiers (JP) is raising vital funds for The Addie Brady Foundation by cycling over 1,000 miles across the UK, with the aim of completing the challenge in 10 days.

The traditional route is from South to North so that the wind is behind you for most of the way, making the journey easier. However, JP has chosen to do it the opposite way to make it more challenging and to raise awareness of the challenges people face every day when dealing with cancer.

Peer-to-peer secured lender Ablrate is the main sponsor of JP’s challenge.

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“Having lost both my parents to cancer I understand first-hand the devastation that this disease can cause,” said David Bradley-Ward, chief executive of Ablrate.

“When JP told me he was doing another one of his crazy challenges for such a worthy cause, we had to get involved. Ablrate is based around a community of lenders whom statistically will also be touched by the devastation of cancer and I am sure whom will be backing JP all the way!”

JP, who is described as a peak performance coach, international speaker and best-selling author on his website, was inspired to take part in this challenge to raise funds and awareness for the Addie Brady foundation, which is very close to his heart. The foundation was set up last year after Addie Brady lost her life to brain cancer at the young age of 16. JP knew Addie and is close with her parents.

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“I am really looking forward to taking on this challenge for such an important cause,” said JP.

“I am taking on this challenge with a coaching client of mine, who is also raising money for another cancer charity (Macmillan), in memory of his mother, who he lost to cancer last year. We are being supported by a backup vehicle and a team of two. We will also be streaming and documenting the whole experience online.”

JP’s aim is to raise as much money as possible for the Addie Brady Foundation. You can find more information here: https://www.justgiving.com/fundraising/cyclingforaddie