EQUIFAX has launched a new data and analytics product in the UK which can help fintechs gain greater insight into their customers, products and industry.
The credit reporting agency is now offering its Equifax Ignite solution to the UK market, following a launch in North America.
The portfolio of data, analytics and visualisation tools is hosted in the cloud and can be tailored to companies’ analytical and business needs.
Equifax said the product can deliver greater insight into marketing, acquisition, customer management and collections and recoveries.
This solution can be used by a range of sectors including fintech, according to Equifax.
“Equifax Ignite will redefine businesses’ access to data and reduce the time it takes to build, test and deploy models,” said John Power, chief data and analytics officer for Europe at Equifax.
“The cloud-based environment provides our customers with a flexible and scalable platform where they can easily access and intuitively manage and test multiple data sources, enabling them to easily explore new ideas and opportunities with market-leading tools.
“The Ignite suite represents a major progression in the building of more effective credit scoring models for companies across a range of sectors, helping them to manage risk more effectively.”