DIRECT lending investment manager Goji has doubled the assets on its platform in six months to pass the £100m milestone.
The firm also announced that it has partnered with SimplyBiz, the largest adviser-support network in the UK.
“We’re delighted to announce that we’ve passed the £100m mark, having doubled the assets on the platform in a little over six months,” said Jake Wombwell-Povey, chief executive of Goji.
“Goji was the first firm to offer investors diversification across a number of platforms through a single Innovative Finance ISA and now we have over 8,000 customer accounts.
“This, along with passing the due diligence process of SimplyBiz, allows us to bring our differentiated offering to thousands of new advisers in the UK and is a validation of our efforts to make direct lending more accessible.”
Read more: Goji steps up its focus on adviser market
“It’s great to see continued innovation in the marketplace, giving advisers the tools they need to help deliver exceptional client outcomes,” said Dan Russell, managing director of SimplyBiz.
“Such innovation put the onus on us, as a service provider, to work closely with manufacturers to make sure their solutions fit into the practical day to day reality of giving financial advice – identifying target clients and integrating into the research and suitability process.”