INVESTORS in the UK are more likely to hate Marmite than average, according to new research.
A survey commissioned by peer-to-peer consumer lender Zopa showed that 50 per cent of UK investors dislike Marmite, compared to the national average of 33 per cent.
The research, which polled 2,000 people with an investment of at least £2,000, found a number of other quirky traits.
This included a preference for blue cars, which are owned by 20 per cent of investors, and a love of listening to Radio 2.
“We all have our own habits and rituals, and this research highlights just a few of those amongst people who choose to invest,” said Andrew Lawson, chief product officer at Zopa.
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“Even if you don’t have a blue car or listen to Radio 2, there are plenty of options for people who want to start putting their money to work.
“One option could be P2P lending with Zopa, where investors can receive a well-diversified portfolio of low risk loans and a reasonably predictable, stable, and attractive return on their investment.”
The survey also showed that many investors like to keep weird and wonderful objects, including teeth, skulls and fossils.
It also revealed beliefs in rituals and superstitions, such as never touching one pence coins or using odd numbers.
“Investors are people who are good at dealing with both the daily routine and the unexpected,” said Dr. Becky Spelman, a cognitive behavioural, psychodynamic & EMDR practitioner.
“They are adventurous, but also sensible. They often engage in a range of practices that make it easier (and more fun) to manage these contrasts on an emotional level.
“Engaging in these rituals can help maintain a sense of calm when thinking about the future, so they have a positive and useful effect.”
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