ZOPA and Funding Circle have been named as some of the top household names in the UK on the annual Superbrands list for 2017.
Compiled by the Centre for Brand Analysis, the Superbrands list is split into business and consumer categories with more than 1,500 companies scored on their quality, reliability and distinction.
The business list is judged by marketing experts and entrepreneurs, while the public decide on the consumer section.
Seven firms were named on the business superbrands list within a joint peer-to-peer and crowdfunding category, which was topped by Kickstarter.
P2P lender Wellesley also made the list, alongside crowdfunding platforms Seedrs, Crowdcube and Crowdfunder.
Judges described Zopa as an “innovative consumer champion in personal finance.”
“Zopa exists to create a richer life for everyone by making money simple and fair. It believes investing should be simple, smart, ethical and rewarding,” a summary of the firm stated on the Superbrands website.
“As an innovative consumer champion in personal finance, Zopa has helped over 233,000 people buy new cars, improve their homes, or take control of their finances with its award-winning personal loans.
“It has also helped over 59,000 individual investors and several financial institutions lend over £1.9bn directly to UK consumers and earn over £75m in interest.”
They are among the most well-known P2P brands, but Zopa and Funding Circle are still awaiting full regulatory approval to be able to unveil their Innovative Finance ISA, while more than a dozen other firms are expected to be ready this tax year.
“We’re proud to be recognised as a Superbrand for the first time,” said Amy Miller, chief marketing officer at Zopa.
“Superbrand status is not only a fantastic acknowledgement of our people and our internal culture, but also our commitment to put customers at the heart of everything we do.
“Our brand has always been built around the core belief that money should be simple and fair.
“Over 300,000 people have taken advantage of our simple loans and smart investment, and this marks an important point in our ambitious plans to bring our products to even more UK consumers.”
The annual Superbrands survey named British Airways as top of the list for both business and consumer brands.
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