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Peer2Peer Finance News | July 19, 2018

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p2p marketing

Funding Circle kicks off £12m marketing drive to become first choice for SMEs

August 30, 2017 |

FUNDING Circle is planning to spend £12m on marketing across large media channels and through more specialist avenues, to become “the first choice for business borrowers and investors globally”.

The six-month advertising drive kicked off on Tuesday with the debut … Read More

Opinion split on best P2P marketing techniques

July 21, 2017 |

PEER-TO-PEER platforms may be pitching themselves as an alternative to mainstream banks but many are relying on traditional methods when it comes to advertising.

Property P2P platform Lendy has recently announced sponsorship of the Cowes Week sailing regatta, while business … Read More

RateSetter to ramp up direct strategy to find business borrowers

July 3, 2017 |

RATESETTER is planning to boost its direct marketing methods to diversify its sources of new business borrowers.

The ‘big three’ peer-to-peer lender currently originates the bulk of its business loans via intermediaries, such as accountants or commercial brokers.

“Our business lending … Read More

Collateral offers cashback incentive on largest loan to date

May 11, 2017 |

COLLATERAL is offering a cashback incentive on a £1.683m development loan for student accommodation in Bolton, its largest facility to date.

The peer-to-peer pawnbroker told Peer2Peer Finance News that the marketing tool was introduced in response to investor feedback. … Read More

Hargreaves Lansdown to hire P2P marketing manager

September 28, 2016 |

HARGREAVES Lansdown is hiring a marketing manager to promote its new peer-to-peer lending platform ahead of its launch early next year.

The fund supermarket said the new employee would have “a strong background in data analysis and customer relationship management … Read More