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Peer2Peer Finance News | August 20, 2018

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Goji steps up its focus on adviser market

Goji steps up its focus on adviser market
Suzie Neuwirth

PEER-TO-PEER investment manager Goji is planning to boost the take-up of its Innovative Finance ISA (IFISA) among advisers after securing a multi-million pound investment backed by Anthemis and AXA Strategic Ventures.

Jake Wombwell-Povey, chief executive of Goji, said the company has received positive feedback for its platform and Diversified Lending Bond, which launched in January 2017. It now wants to focus on building a sustainable business and has made several hires to help it achieve this goal. The next three months will see Goji roll out its IFISA to the financial adviser market.

Read more: Goji unveils new advisory board ahead of foray into IFA market

“We have made some great progress but a lot of advisers are waiting to see our track record through the initial 12 month milestone period,” said Wombwell-Povey. “We are coming up to that milestone and we’re on course to make a return of above six per cent. That will be another sign of our credibility, which will enable financial advisers to rest assured that Goji has a great investment product and we’re here to stay.”

Goji plans to launch a self-invested personal pension (SIPP) wrapper in the summer. Goji also intends to introduce its platform as a service offering.

Read more: Goji and Prestige-Prime Group team up for green bond

Wombwell-Povey said traditional asset managers are increasingly looking for investment opportunities in the direct lending market. He expects 10 asset managers to come on board and work with Goji throughout 2018.

This article featured in the February print edition of Peer2Peer Finance News. Read the magazine online here.